Posted by: sadhanasingh on: September 12, 2007
As an alternative laundry detergent to Lye, the Lever Brothers created Lux brand soaps in the early 1900’s and presented it as a soft soap that was mild enough to use on your most delicate articles of clothing, like silks and satins. It rapidly flew off the shelves as it became more conducive to regular [...]
Posted by: sadhanasingh on: September 2, 2007
For products to have lasting staying power, and the widest possible consumer base, it needs to get maximum exposure. Companies ensure this by calling on the most popular stars of the day to support their product! Offered millions of dollars and a plethora of free stuff, celebrities are recruited to join their names and recognizable [...]
